‘Marketing Automation’ has finally broken through in modern Marketing Strategies as a “must-have” for any successful organization. Email blasts, webinars and content programs are undoubtedly effective, but from an architectural perspective, these “bread and butter” type programs really don’t require all that much innovation. But, have you ever wondered what else you can do with your Marketing Automation instance? In this on-demand webinar, Off the Beaten Path: Unconventional use cases of Marketing Automation, MAC president Jordan Hellyer shows you what it looks like to go “off-roading” in your marketing automation instance. The webinar covers unconventional use cases and innovative applications of marketing automation and demonstrates that if you can dream it, you can achieve it with Marketing Automation! Get inspired! Register to watch the webinar on demand.