Free Webinar

Points and Paradigms

A deep dive into scoring model strategies

As a seasoned marketer, you might already be familiar with scoring models; a feature present in most marketing automation tools which helps identify and focus on leads that are engaged with your content (behavioral score) and/or have the Ideal Customer Profile (demographic score).

But have you ever wondered how well your scoring model is actually serving you? Or put another way, have you struggled to decide if it's time to make some enhancements, or if you should simply leave it to work its magic?

Whether you are building your first basic “out-of-the-box” model from scratch, or just thinking of giving your current model some TLC, this webinar is for you!

Watch this Webinar On Demand to learn about:

How to identify whether or not your scoring model is due for a tune up
How to frame out a scoring model strategy from scratch—from selecting the right actions, to choosing the right score values for your team
Advanced scoring model strategies, such as decay models or tiered engagement weighting based on ICP
Some tips and words of caution
And more!

Adobe's new Marketo Email Designer is here. Is your team ready?

That's exactly what this session covers. Join Kaitlyn Fazari – 12 years building and managing Marketo email programs at Marketing Automation Corp. – for a practical, demo-driven walkthrough of everything your team needs to make the move with confidence.

But switching platforms mid-stride is easier said than done. What happens to your existing templates? How do Fragments replace Snippets? What does your team's workflow look like on the other side?

Who is this for

This session is for you if...

You're a Marketo user still working in the classic editor – and you're not sure where to start with the new designer
You manage or deploy email campaigns in Marketo – and you want to understand what the switch means for your day-to-day workflow
You're responsible for your team's Marketo templates – and you need to know how to migrate them without disrupting live programmes
You've started exploring the new designer – but want a structured walkthrough before going further
You want to take advantage of AI content tools, Brand Themes, or in-editor collaboration – and need to understand how they actually work

What you'll learn

What we're covering

Brand Themes

How to create a centralised design system for your emails – colours, typography, spacing, and buttons – and apply it consistently across every campaign. Plus how to override theme settings on individual components when you need to.

Migrating Your Existing Templates

What the import process looks like in practice, what to prepare for, and how to get your existing campaigns into the new designer cleanly and quickly.

Structures, Content Blocks & Fragments

How the new building blocks work, and how Fragments replace the classic Snippet system with a more powerful live-update model. Build once, update everywhere.

AI Content & Image Generation

Subject line generation, section rewrites, and AI-powered image creation with Adobe Firefly. How to set it up, when to use it, and how it fits into a real campaign workflow.

Conditional Content & Personalisation

Segment-driven visual variation, token personalisation with fallback values, and URL tracking – all within the new designer's interface.

In-Editor Collaboration

Threaded comments, @mentions, and notifications – how to bring your review and approval process inside Marketo instead of managing it across email threads and Slack.

Live Q&A

Bring your questions. Kaitlyn will address the migration scenarios we hear most from marketing teams, and take live questions throughout.

Presenter Bio

Meet your host

Jordan Hellyer

President · Marketing Automation Corp.

Jordan started his career at big-ticket ad agencies in Toronto, before deciding to go the entrepreneurial route and start his own company in 2008. He has been named one of the Top 4 Young Marketers in Canada by Notable.ca, and has spoken at a variety of conferences on digital marketing.

Frequently asked questions

Do I need to already be using the new Email Designer to attend?

Not at all. This session is designed for teams who are still on the classic editor and considering the switch – as well as those who've started exploring the new designer and want a structured walkthrough.

Is this session recorded?

Yes. All registrants receive a link to the full recording after the session, regardless of whether they attended live.

What level of Marketo experience do I need?

A working knowledge of Marketo is helpful – this isn't an intro session. If you've been sending campaigns or managing templates in Marketo, you'll get a lot out of it. Kaitlyn will be covering practical, hands-on content across the full session.

How long is the session?

Approximately 60 minutes, including a live Q&A at the end.

Is there a cost to attend?

No. This webinar is completely free.

I can't make it live – should I still register?

Yes. Registering ensures you receive the recording link automatically after the session. You'll get the full content on demand at a time that works for you.

Can I submit questions in advance?

Absolutely. Reply to your registration confirmation email with any questions and we'll do our best to address them during the live Q&A.

View Details

Watch Now

Ready to make the switch?

Join Kaitlyn Fazari and the MAC team on July 7th for a practical, demo-driven walkthrough of Marketo's new Email Designer. Free to attend and the recording will be made available to all registrants.