Free Webinar · May 2026

Segment Smarter, Activate Faster

Building Behaviour-Driven Journeys with Adobe Experience Platform and Marketo Engage

Static segmentation can only take your marketing so far. If your nurtures are still built around industry or job title, you’re missing the signals that actually move customers forward.

Join Marketing Automation Corp and Yard for an upcoming webinar where we’ll show you how to build behaviour-driven journeys using Adobe Experience Platform and Marketo Engage - and activate intent the moment it happens. In this session, we’ll walk through a repeatable, real-world blueprint for connecting Analytics, CDP, and Marketo to accelerate the customer lifecycle with real-time intent

What you’ll learn:

Adobe's new Marketo Email Designer is here. Is your team ready?

That's exactly what this session covers. Join Kaitlyn Fazari – 12 years building and managing Marketo email programs at Marketing Automation Corp. – for a practical, demo-driven walkthrough of everything your team needs to make the move with confidence.

But switching platforms mid-stride is easier said than done. What happens to your existing templates? How do Fragments replace Snippets? What does your team's workflow look like on the other side?

Who is this for

This session is for you if...

You're a Marketo user still working in the classic editor – and you're not sure where to start with the new designer
You manage or deploy email campaigns in Marketo – and you want to understand what the switch means for your day-to-day workflow
You're responsible for your team's Marketo templates – and you need to know how to migrate them without disrupting live programmes
You've started exploring the new designer – but want a structured walkthrough before going further
You want to take advantage of AI content tools, Brand Themes, or in-editor collaboration – and need to understand how they actually work

What you'll learn

What we're covering

Precision Capture: Go beyond basic clicks to capture high-intent signals like product depth and abandonment
The CDP Bridge: Translate complex behaviours into actionable traits such as High Consideration
Adaptive Activation: Trigger Marketo journeys that automatically change content as intent evolves
The Feedback Loop: Use real-time engagement outcomes to continuously refine your behavioural data

Presenter Bio

Meet your host

Russel Rodricks

Marketing Solutions Team Lead · Marketing Automation Corp.

Russel Rodricks is a self-driven and passionate professional with a strong foundation in Psychology and a deep interest in the intersection of technology and digital marketing. He brings a dynamic perspective to the field of Digital Marketing Automation, combining behavioural insight with data-driven strategy. Russel is continuously expanding his expertise through certifications in Analytics, Marketing Automation, Market Research, SEO/SEM/SMO, Email Marketing, and CRM - reflecting his commitment to staying at the forefront of an ever-evolving industry.

Frequently asked questions

Do I need to already be using the new Email Designer to attend?

Not at all. This session is designed for teams who are still on the classic editor and considering the switch – as well as those who've started exploring the new designer and want a structured walkthrough.

Is this session recorded?

Yes. All registrants receive a link to the full recording after the session, regardless of whether they attended live.

What level of Marketo experience do I need?

A working knowledge of Marketo is helpful – this isn't an intro session. If you've been sending campaigns or managing templates in Marketo, you'll get a lot out of it. Kaitlyn will be covering practical, hands-on content across the full session.

How long is the session?

Approximately 60 minutes, including a live Q&A at the end.

Is there a cost to attend?

No. This webinar is completely free.

I can't make it live – should I still register?

Yes. Registering ensures you receive the recording link automatically after the session. You'll get the full content on demand at a time that works for you.

Can I submit questions in advance?

Absolutely. Reply to your registration confirmation email with any questions and we'll do our best to address them during the live Q&A.

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Watch Now

Ready to make the switch?

Join Kaitlyn Fazari and the MAC team on July 7th for a practical, demo-driven walkthrough of Marketo's new Email Designer. Free to attend and the recording will be made available to all registrants.